Introduction to Sonic Design
What We Offer
We've designed elegant systems of sounds for some of the largest brands in the world. Let's explore how sound could transform your experience.

Sonic Design Consulting
Most of us can talk about visual design, but unless you have a musical background, sonic design can seem like a foreign language. We've presented to brands like NASA JPL on the power of great sonic design principles to make their experiences amazing.
Consulting and Planning
Sonic Design Workshops
Creative Concepts

Original Sound Creation
We've designed systems of sounds for some of the largest brands in the world like AT&T. Let's work together to develop unique, custom sounds to set your experience apart.
User Interface Sounds
Product Sounds
Ambiences for Spaces

Implementation Support
Make sure your audio sounds good in every scenario. We work with your teams to deliver the right spec for every touchpoint. We've successfully implemented sounds in everything from tiny remote speakers, to robotic vacuums, to large and immersive welcome experiences.
Technical Team Integration
Audio Mastering
Multiformat Delivery
Portfolio
Netflix After School Sonic Logo
Created in Partnership with Netflix Music Lab
American Express Payment Sound
Created in Partnership with Made Music Studio
Southwest Airlines Sonic Logo
Co-Created with Danni Venne
Testimonials
"Brian expertly leverages iconic sounds that are meaningful and strategic."
Bill Schiffmiller
CEO at Akoio Enterprises, inc
"What I appreciate most is how he combines profound creativity with technological expertise."
Kevin Perlmutter
Brand Strategist
"Probably some of the best public educational UX sound content I've seen."
Harrison Zafrin
UX Sound Designer
Contact Us
Are you interested in working together?
Please send us a message about your project
and we’ll get back to you as soon as we can.
About
Brian Scherman is the founder of Iconic Sonic Design. He has a decade of experience designing elegant systems of sounds for Netflix, AT&T, Virgin Hyperloop, Walmart, American Express, and many others.He has presented sonic design workshops to help educate brands like NASA JPL, Swisscom, Ticketmaster, BMW Designworks, and Johnson & Johnson on the power of great sonic design.